The Universe of Heel
Heel is the biggest producer of medicines. It includes the brand Heel Kids, the medicine line for kids. We had a few goals for this project. The first one to increase knowledge about the brand and its products among mums of three years under kids, the second was to create a friendly image in social networks. After the analysis of TA and their interests, we pushed a project: "The Childhood is not a time for illnesses." It consists of an online game. Users sign in, play, and gain score. They should also log in every day for 5 days to get different wallpapers.